Click To Read Original Article on BusinessWeek
Aug. 11 (Bloomberg) — APCO Worldwide, the public relations firm that advised Hewlett-Packard Co.’s board after accusations of harassment against its chief executive officer, has handled crises from Merck & Co.’s Vioxx scandal to WorldCom Inc.’s fraud and now is helping Wall Street earn back America’s trust.
HP’s board decided [...]
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By Joe Carroll and Jessica Resnick-Ault
June 18 (Bloomberg) — BP Plc Chief Executive Officer Tony Hayward’s failure to set safety standards to prevent the Gulf of Mexico oil spill may cost the company control over U.S. oil fields, refineries and pipelines that account for more than one- third of its sales, lawmakers [...]
A Disaster is Coming. Are You Ready?
By GEOFF WILLIAMS, AOL SMALL BUSINESS
If our luck holds, you’re reading this, and it’s a perfectly normal day. The weather isn’t especially unusual, and if you turn on CNN or Fox, you’ll see them doing a standard report….
Once you actually reach people in a disaster, make sure you actually [...]
Check out Princeton Public Speaking on YouTube!
By Christopher Elliott
Sunday, February 7, 2010; F02
When a young woman named Carissa knocked at my door on a recent Saturday evening and introduced herself as a process server, I knew things were about to get interesting…
Matt Eventoff, an expert on crisis management and communications, recommends documenting everything, including any conversations with a travel company. If [...]
Conviction seen alternately as stain on Baltimore, blip on public’s radar
But not everyone in public relations sees Dixon’s transgression as a permanent black eye for Baltimore. In fact, because so many politicians are being caught philandering or stealing or bribing, she becomes only the latest entry on a growing list.
“Unfortunately, the mayor is not the [...]
By Jeri Cartwright and Lisa Davis, Cartwright Communications
Layoffs. Disappointing earnings. Plant closings. Embezzlement. The way you communicate news of this ilk could make or break your career. Done badly, and your 15 minutes of fame may be those you never outlive. Done well, and your praises could be sung [...]
OurBlook interview with Matt Eventoff, a communications trainer with Princeton Public Speaking in Princeton, N.J.
You work with corporate execs, politicians and other leaders in public speaking … what to say and how to say it. How do social media such as Facebook, Twitter, texting, etc. figure into this?
ME: Social media are an integral part of [...]
PR, Perfected: Making The Video
From taping techniques to virality tips, pros share best practices in
By Lin Grensing-Pophal – November 23, 2009
In days gone by, PR professionals were primarily wordsmiths — if you could write well…
Matt Eventoff, a principal with Princeton Public Speaking who has worked on publicity videos for elected officials, corporate executives and entertainment [...]
T-Mobile has made it clear that the server outage which caused thousands of Sidekick smartphone customers to lose their personal data wasn’t its fault – it was Microsoft’s.
Many industry experts have speculated the cause. Was Microsoft attempting to update the servers that handle its subsidiary Danger’s Sidekick data storage, without properly backing them up? Did a server [...]