Matt Eventoff in TechNewsWorld
Yahoo Buzz Lets Readers Rank the News It Chooses
By Erika Morphy
TechNewsWorld
02/26/08 2:39 PM PT
Buzz will represent one step backward to many savvy Web 2.0 users, noted Matt Eventoff, messaging strategist with Princeton Public Speaking. “If anything, it would seem that entering an already fairly saturated social media environment with a product that is actually less user-friendly — in that users cannot control what content is voted on — would be a pretty tall order.”
Yahoo (Nasdaq: YHOO) has launched it own version of a social media Web site — that is, one that publishes a selection of articles from a variety of online sources every day and gives users the chance to rank them….
As a news content aggregator, though, Buzz will represent one step backward to many savvy Web 2.0 users, noted Matt Eventoff, messaging strategist with Princeton Public Speaking.
“If anything, it would seem that entering an already fairly saturated social media environment with a product that is actually less user-friendly — in that users cannot control what content is voted on — would be a pretty tall order,” he told TechNewsWorld.
“It almost seems that this idea would have come prior to Digg or Reddit, and that Digg and Reddit would be the next line of progression as they allow the user the freedom to recommend stories,” Eventoff reasoned.
Yahoo might find itself forced to replicate the style employed by Digg and Reddit to become successful, he speculated. Then, the added bonus of a story having the potential to be on the homepage of Yahoo would become truly appealing.
