The Guardian: Oprah Winfrey: will the US still worship the high priestess of the talkshow?
Oprah Winfrey: will the US still worship the high priestess of the talkshow?
After 24 years, Oprah is planning to quit the sofa to set up her own TV network but the adulation is likely to follow her
Paul Harris guardian.co.uk, Sunday 26 December 2010 11.08 GMT
…those of her top staff. “If she endorses a product millions of people buy it,” said Matt Eventoff, an expert in communication strategy at Princeton Public Speaking. “Obama found it a game-changer to go on her show when he was just a senator.”
…”She has spent so long on her loyal base, I don’t see her losing her influence at all,” said Eventoff. “They will follow her wherever she goes.”
That seems likely to be true. Winfrey’s greatest challenge might not be such a big hurdle after all. She will continue to rule the airwaves. Her channel might even bring her more influence, power and wealth. Queen Oprah is dead. Long live Queen Oprah
Read the original article here: http://www.guardian.co.uk/tv-and-radio/2010/dec/26/oprah-winfrey-plans-to-leave-talkshow-tv-network-us
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