A Disaster is Coming. Are You Ready?

By GEOFF WILLIAMS, AOL SMALL BUSINESS

If our luck holds, you’re reading this, and it’s a perfectly normal day. The weather isn’t especially unusual, and if you turn on CNN or Fox, you’ll see them doing a standard report….

Once you actually reach people in a disaster, make sure you actually are “open and available,” advises Matt Eventoff, a communications trainer. “Nothing is worse than a CEO who stays behind closed doors and remains silent.” Eventoff stresses you should talk to your top talent, repeatedly, so they aren’t nervous and sending negative vibes to the rest of the employees.

Original Article