Fix My Movie’s Ad Campaign!

by Gary Gentile

The epic battle between the Autobots and the Decepticons has added two new combatants—Paramount Pictures, the studio releasing Transformers: Revenge of the Fallen and the film’s director, Michael Bay…

Expressing misgivings privately is one thing. But going public, especially in the digital age where e-mails and MySpace posts last forever, can cause permanent rifts that could damage future projects, said Matt Eventoff of Princeton Public Speaking.

“Very simple, in our hyper-connected word, everything has a much longer shelf life then it once did – what you say can haunt you tomorrow and lot more easily than it could have ten years ago,” Eventoff said. “Think before you speak or hit send.”

http://boxoffice.com/featured_stories/2009/06/fix-my-movies-ad-campaign.php