Matt Eventoff in CIO Update Magazine
What savvy CIOs know about CFO speak
Source: CIO Update
…The secret to all successful communication, adds Matt Eventoff, a principal with Princeton Public Speaking in New Jersey, is know your audience—and then find out how to get the person’s attention. With a CFO, talking technology is the fast track to losing his interest, but talking numbers triggers his enthusiasm. It’s really that simple, said Eventoff.
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